Have a Simplistic Design If your site is cluttered, confusing and hard to navigate, it’s almost guaranteed you will lose customers. Ecommerce should be fast, so your website design must allow for a smooth and seamless transaction. A simple, minimal layout with consistent branding, fonts and colours across all pages will make your site attractive…
Chatbots Artificial intelligence (AI) is here and it is predicted to ramp up in the months and years ahead. An exciting example of AI is chatbots and these are an important part of digital marketing now and will be into the future. Chatbots are virtual assistants, which use instant messaging to chat in real-time, day…
Perform Keyword Research Keywords are simply the words and phrases entered into a search engine. It’s these search terms that you want to rank for with a certain page. When people search for that keyword or search term, you want them to find that page on your website. Ask yourself the below questions: – What…
What Are Long Tail Keywords? The Importance of Long Tail Keywords for SEO There are three main reasons that a good SEO strategy should focus on long tail terms: 1.They Increase Organic Search Hits Inquiries today generally extend beyond just a single-word search. Modern consumers are technologically advanced and time poor, and string together several…
SEO (Search Engine Optimization) A technique used to improve the visibility of a website in search engines, SEO plays an important role in bringing potential leads to your site. Recent studies have revealed that 51% of people visit a business website via organic search, proving just how important SEO is in a successful digital strategy….
Increase Your Google Rank According to research, around 90 per cent of consumers never look past the first page of search results, so if your website does not appear on the first page, and high up on the first page for that matter, your business is almost invisible. For your rankings to go up with…
Paid social ads allow you to target and reach even more of your audience And at a much lower cost than other traditional advertising methods. The added bonus is you can then turn these users into followers and continue marketing to them. While other social media platforms have risen in popularity, Facebook is still the…
What is the Main Difference Between SEO and SEM? Simply put, SEO is an organic strategy, and SEM deals with paid listings on search engines. Remember: SEM = PAID strategies to appear in search SEO = ORGANIC strategies to appear in search SEM vs. SEO – What Are the Similarities? While we will point out…
SEO Tips to Help Boost Your Google Rank Every day millions of people around the world turn to search engines to help them find what they are looking for so it’s essential that your business appears at the top of their search results. After all, studies have shown websites on the first page of Google…