If you aren’t already advertising on Facebook, you need to start now.
Social media should be part of any business’s digital marketing strategy – it is an easy and cost effective tool to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. However, if you are relying solely on organic traffic you are missing out on the full potential of social media.
Paid social ads allow you to target and reach even more of your audience
And at a much lower cost than other traditional advertising methods. The added bonus is you can then turn these users into followers and continue marketing to them. While other social media platforms have risen in popularity, Facebook is still the most popular place for social media marketing and when you look at the advantages, it isn’t hard to see why. Here are 6 reasons why you should be using paid Facebook advertisements.
Your Customers Are On Facebook
Approximately 60% of the Australian population are active Facebook users, even 65% of adults over the age of 65 use Facebook. Worldwide, there are over 2 billion active users, and 1.23 billion users who check Facebook daily. Regardless of who your customers are, chances are they are using Facebook, and they are using it daily. Facebook is too huge for a business of any size to ignore.
It’s a fact that Facebook has a large, engaged user base that spends a ridiculous amount of time there every single day of every month, yet Facebook only has 2 million active advertisers – what an amazing opportunity!
Facebook Advertising is Highly Targeted
One of the biggest advantages of Facebook advertising is its ability to reach your exact audience. You can target your ads to people by location, demographics, age, gender, interests, behaviour and connections. In addition, Facebook can also help you get in front of specific segments of your audience with some powerful ad targeting options you’ve probably never heard of. With Facebook as you can
Tap into recent purchase behaviour
Get creative with life-event targeting
Use custom audiences to nurture leads and build loyalty
Create ‘lookalike audiences’ that look like your own targets
Layer targeting options to get super granular with your targeting
In a recent study, it was found that 57% of consumers say that social media influences their shopping. Out of that 57%, 44% said that Facebook of all social media platforms was most influential. With the targeting options available and the influence Facebook has on consumer behaviour, Facebook is the perfect channel for reaching your ideal audience.
Organic Reach is Limited
While posting regularly to your page is a good way to reach new people and communicate with your current followers, paid advertising will significantly expand your reach and grow your online presence quickly. With over 2 billion users worldwide, there is so much content continually being generated on Facebook, and that makes it hard to get your content in front of the right people. Paid ads will keep your current audience engaged, help you reach new people, and share your newest products or services to a specific target market.
Facebook Advertising is Affordable
Facebook advertising is one of the most cost-effective forms of advertising. You can set a daily or lifetime budget and you can easily increase or decrease it at any time. The minimum spend is around $1 per day and even if your budget is actually this small, you can still have the ability to reach thousands of people if your targeting criteria is done right. Radio ads, television commercials, billboards, and other traditional media will set you back a whole lot more to reach the same audience. It’s important to keep a few things in mind – if you under spend, you may not get enough exposure, if you overspend on the wrong ad campaign, you can waste thousands of dollars. Using a digital marketing agency that specialises in Facebook advertising will help you to avoid wasting precious money and time to gain more sales.
Facebook Tracks Performance and ROI
Facebook advertising is measurable – you will be able to see how many impressions, clicks, and conversions you are receiving. In order to track conversions, you will need to install conversion pixels on your website to track the activity. No matter what your budget is for Facebook advertising, the most important thing to know is exactly what you’re getting for your money. Even if your ads are ineffective for pushing for a sale, they can be useful for improving brand awareness and capturing leads for nurturing. Facebook simplifies the process of measuring ROI by providing you with insights related to your goals. Many of these are about social ROI — or how users reacted to your ads, so in addition to data about impressions, reach, and frequency, you receive information about likes, shares, comments, page likes, and click-through rates.
Facebook Advertising is Real-Time
You can look at your ad campaigns at any time and if you are unhappy with the results, you can make adjustments to your campaign immediately. This is not possible with most other forms of advertising. Facebook ads allow you to make adjustments at any time to ensure maximum results.
Facebook advertising is proven to increase leads, sales and revenue – sounds great, doesn’t it? The downside is that it takes time and experience to get Facebook ads right. You could easily waste precious time and money and not see any return on your investment! At Digital Elder, we are a digital marketing agency that specialises in social media advertising and we have helped many small businesses across Australia grow and succeed with our social advertising service. Give our friendly Melbourne-based team a call today or contact us online and let us help reach your goals you dominate your social media.