With around 85 per cent of consumers searching online for products and services before making a purchase or engaging a service, search engine optimization (SEO) should be an essential part of the digital marketing strategy for every business. While there are some simple things you can implement to help boost your Google ranking, modern SEO is now far more involved and complex than ever and takes specialised knowledge and expertise to ensure success. With a team of highly skilled SEO experts, Digital Elder is a Melbourne based SEO agency with a proven track record of achieving amazing results for our clients. Here are a few ways our SEO agency in Melbourne can help your business thrive.
Increase Your Google Rank
According to research, around 90 per cent of consumers never look past the first page of search results, so if your website does not appear on the first page, and high up on the first page for that matter, your business is almost invisible. For your rankings to go up with Google and other search engines, you need high quality, fresh and relevant content as well as targeted metadata, appropriate hyperlinks, alt tags and more. An SEO agency can optimise your website and ensure it meets all the requirements of Google’s algorithm to consistently earn you a top spot in all search engines.
Increase Website Traffic
Around 33 percent of all web traffic goes to the first result, an SEO agency will help you rank higher which will significantly increase your inbound traffic. When your website features high up on search results, it’s natural that you will receive an increased amount of traffic to your site. SEO experts will analyse your website and social media platforms and seek out any opportunities for improvement and make recommendations on the best strategies to implement going forward.
Grow Your Sales
It’s one thing for customers to find your website easily, however you also need relevant and engaging content combined with easy navigation to ensure consumers click the buy button. The ability to convert browsers to buyers is essential to increase your sales and your profit. An experienced and skilled SEO agency will focus on bringing in the right kind of traffic so you can smash your competitors and see your sales soar.
A Great SEO Company Will Provide Experience, Expertise and Winning Strategies
You might be wondering if it’s worth the investment of hiring a digital marketing agency or if you should try to tackle SEO yourself? Search engine optimization isn’t easy, it’s ever-evolving and it takes time and knowledge to keep up with the ever-changing landscape and get it right. An agency that specializes in SEO will utilise the best tools, resources, and strategies to expertly optimize on-page elements so that you can focus on running your business and building relationships with your customers.
A digital marketing agency will also use Google Analytics to monitor page performance to determine where improvements can be made, as well as perform a technical audit of your site to ensure it has not been down-ranked by Google or other search engines.
SEO takes time to see results, and many business owners simply don’t have that time to invest, that’s where a specialised agency comes in. If you want to partner with the best SEO company Melbourne has to offer, contact Digital Elder today. Our Australian based team of experts work on all sized campaigns and will work side by side with you to achieve the better results and long term success. Speak with us today and receive a complimentary website audit and suggestion report.