Alarmingly, research shows that around 45% of companies that use digital marketing have no clear-cut strategy in place. For many Australian businesses, the reason for this is both obvious and understandable – a lack of time and a lack of expertise. Partnering with a digital marketing agency allows you to work with team of experts who have the knowledge, tools and insights to implement an effective strategy that will not only target the right audience, but plan for each step of the customer journey. Digital Elder is an Australian full service digital marketing agency, from the best SEO services in Melbourne to social media marketing and more, we help companies dominate their particular business vertical. Here’s just a few of the services every good agency should offer.
SEO (Search Engine Optimization)
A technique used to improve the visibility of a website in search engines, SEO plays an important role in bringing potential leads to your site. Recent studies have revealed that 51% of people visit a business website via organic search, proving just how important SEO is in a successful digital strategy. A quality digital marketing agency will utilise a broad range of tools and data to perform an analysis of your website, identify and address broken links, research keywords within your market, select the best keywords for your objectives and design and manage an effective SEO campaign to drive your business up to the top of the rankings.
SEM (Search Engine Marketing)
Closely related to pay-per-click advertising, SEM strategies involve paying a search engine to place your website in front of customers. SEM involves creating ads around particular keywords and then to get your ads in the top position, you need to bid on those specific keywords. An SEM and SEO expert can help you to figure out how to choose keywords, how to create quality ads, and determine how much you need to bid.
Blogs are a highly effective tool for online marketing. An important medium to convert visitors into customers, well-written, relevant and informative blogs allow any visitors to you to provide in-depth knowledge about your company and the services that you have to offer. The addition of new content, such as regular blogs, to your website can also help you to improve your rankings on the Google Search Engine Results Page (SERP) and helps you to use specific keywords about your business or service which helps to boost your search keywords.
Social Media Marketing
Different social media networks appeal to different audiences, so it’s important to have in-depth knowledge of each of the platforms you are using. Social media marketing allows you to increase brand awareness by sharing content and engaging with your target audience. A digital marketing agency can help you create engaging and relevant content, set up targeted Facebook ads to reach your intended demographic, and devise exciting social media campaigns to attract more customers and boost sales.
Re-targeting allows you to reach out to people who have visited your website and then left without purchasing. This is done by placing a cookie onto the computer of everyone who visits your site so that every time they browse the web, your ads will be displayed. A great way to remind potential clients about your products or services and lure them back in when they are ready to purchase, however, retargeting is not easy to implement and to get it right requires expert knowledge.
A professional digital marketing agency can keep you ahead of your competitors using innovative tools and data-driven insights. If you are limited with time and knowledge and need help with website design, lead generation, content creation, SEO, email outreach or Google AdWords, it makes sense to partner with a leading digital marketing agency like Digital Elder. Our team will work with you to design customised solutions to help your business grow. Get in touch with us today to learn about our digital marketing and SEO services in Melbourne.