The higher your site ranks in any organic search result, the more organic traffic your website will get. There’s a few simple tips you can follow to help increase the organic traffic to your website.
Read on to find out more.
SEO Tips to Help Boost Your Google Rank
Every day millions of people around the world turn to search engines to help them find what they are looking for so it’s essential that your business appears at the top of their search results. After all, studies have shown websites on the first page of Google receive almost 95% of clicks! SEO (Search Engine Optimisation) is highly technical and there are many influencing factors so it’s difficult to know exactly what you need to do to stay ahead of and out-rank your competitors. Just having a visually stunning website won’t get you very far if you’re lacking sufficient SEO. So, what exactly is SEO and what are some simple things you can do to ensure you are maximising the SEO opportunities for your website?
What is SEO?
Simply put, SEO is the process of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results. The higher a website appears in search results, the higher the number of visitors the page will receive from the search engine.
How Does SEO Work?
When a consumer searches for a product or service, Google uses over 200 signals to score their search results to provide the best answer. Therefore, SEO involves making sure a website is accessible, technically sound, uses key words that people regularly search for, and provides an excellent user experience, with high quality and relevant content that helps answers the user’s query.
How Can I Improve SEO and Get My Website Ranking High?
There are hundreds of things that can be done to help improve your ranking, some more technical than others. While many should be best left to the experts, there are a few basic things you can do which will give you better results:
Use the Right Keywords in the Right Places
While Google’s algorithms have evolved significantly, they still rely on keywords to ensure people can find you. You need to know what keywords are commonly searched for and ensure they’re included in your posts. It’s important you don’t force them in, they should flow naturally so the content reads well for the user. Including key words in your content, including your headlines and meta descriptions, helps Google understand what your page is about.
Content is Key – Keep it Fresh
Current, well-written, and easy-to-read website content is one of the most vital ingredients of SEO. If your information is outdated, irrelevant or hard to read then consumers will bounce off the page and find another one that’s more relevant, consequently your website’s ranking will fall. Updating content frequently will make all the difference not only to your web ranking, but also to the user experience of your visitors.
Make Sure Your Website is Mobile Friendly
The majority of your visitors will be coming from mobile so if your website is not optimized for mobile viewing, these people will leave your website and probably never come back. Google has also introduced a ‘mobile-first index’ so if your website is not mobile-friendly, it will not be part of the Google mobile index and this will mean a huge drop in traffic.
Improve Your Web Page Loading Speed
Firstly, if your load speed is too slow, Google will recognize this, and it will harm your ranking. However, a slow website will also impact the way your website visitors engage with your page. Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load and 80% of those will never return at all. If your page loads quickly, people will keep coming back and Google’s algorithm will recognize your website’s popularity, adjusting your search ranking accordingly.
If you’re relying on people to find you through a Google search, SEO needs to be at the top of your priority list. The top result on Google has a 33% chance of getting clicked, and even more astounding, 75% people won’t even click on the second page of the search results. Fortunately, there’s many things that can be done to improve your website ranking and keep you a step ahead of your competitors!
Let the team at Digital Elder get your business to the top of the rankings and keep you there. Our Australian based team of SEO experts use a mixture of onsite and offsite optimisation techniques coupled with a quality service of back linking to your site for optimum results. Contact us today for a free consultation.